TRUTH: Brand recall is more important than ever.

We left viewers in no doubt about which supermarket our would-be shoppers favour in this tongue-in-cheek spot for Aldi Ireland. Juggling several mandatory proof points, claims and logos, there was only one thing for it — to have some fun. Directed by Tom Merilion. 

We were also part of the team that saw Kevin the Carrot, the brand’s infamous Christmas mascot, come onto our screens earlier than usual, as he joined the Irish rugby team during their Rugby World Cup 2023 efforts.

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