Samsung

TRUTH: your phone says a lot about you.  

We enjoyed a spell as freelance Creative Directors on the Samsung Social account for Rapp UK in summer 2020 and created a suite of work that got the awesome Samsung Galaxy A Series firmly in the worlds of Gen-Z. We also helped launch the Samsung FE in all of its unique colourways with a series of affinity-focussed, colour trail vignettes and launched their flagship Galaxy S21, creating 5 hero films.

One of the first brands to run a TikTok Top View day-long takeover in the UK — we got 17 Million Views, 100K Likes and 7K comments (and counting) for our A Series work. We also created a Snap Lens which the platform chose as one of their favourites of 2020 as reported by Campaign, and adapted our green-screen-shot campaign for different audiences across Instagram and Facebook. Awesome.   

THE LINE: SOCIAL