TRUTH: Superfans crave exclusive content. We all like new things, right?

To celebrate the release of Stranger Things 2, we created an on and offline experience, using clean graffiti across the country to pique interest around the new season. However, if the user used the @ handle and the hashtag, we’d send them an auto-reply message from the upside down. Which was in fact, upside down.

A First for Twitter

THE LINE: SOCIAL | OOH