VERIZON / SUPERBOWL LVI

TRUTH: Cult heroes live on.

We were brought in to a network-wide effort to provide McCann NYC with a killer super bowl ad idea after several rounds of unsuccessful script knock backs. 

We supplied the global CCO with a simple thought and script idea to launch Verizon’s new 5g wireless router on the biggest stage of them all — at Superbowl. The thought? To bring Jim Carey back as a useless Cable Guy in the age of wireless tech.

Our idea won the gig, but logistics meant NYC had to shoot it without us. Not getting to shoot your own work is never fun, and of course, we would have done things a little differently. 

But hey, we’re proud of the thinking.


THE LINE: TV | DIGITAL |